Flag football will take center stage during Super Bowl LX week in the San Francisco Bay Area, celebrating the sport’s explosive growth and global reach ahead of its Olympic debut at the 2028 Olympics in Los Angeles. The fast-paced and inclusive sport will be highlighted through a variety of events and activations during Super Bowl week, including a showdown between the sport’s top athletes, youth clinics, fan events and much more. The newest cohort of Global Flag Ambassadors will also be announced.
Throughout Super Bowl LX week, the Bay Area will host a variety of flag football activations designed to engage fans and communities.
2026 NFL Flag International Championship
Tuesday, Feb. 3 at 2:30 p.m. PT, Flag Fieldhouse at Moscone Center South — Hall C
NFL Flag Girls High School Showcase Presented by Visa
Tuesday, Feb. 3 at 3:30 p.m. PT, Flag Fieldhouse at Moscone Center South — Hall C
Pro Bowl Games Presented by Verizon
Tuesday, Feb. 3 at 5 p.m. PT, Flag Fieldhouse at Moscone Center South — Hall C
Toyota Glow Up Classic
Wednesday, Feb. 4 at 6 p.m. PT, Flag Fieldhouse at Moscone Center South — Hall C
USA vs. Mexico Flag Football Showcase Presented by Toyota
Thursday, Feb. 5 at 4 p.m. PT, Flag Fieldhouse at Moscone Center South — Hall C
Super Bowl LX Flag Football Game on YouTube
Saturday, Feb. 7 at 7 p.m. PT, Flag Fieldhouse at Moscone Center South — Hall C
The newest cohort of Global Flag Ambassadors will also be announced, including a diverse group of athletes that will champion flag football’s growth across domestic and international markets, and promote the sport’s accessibility for all. Leading the charge is Steve Young, Hall of Fame quarterback and San Francisco 49ers icon, whose passion for the game and commitment to youth sports make him an ideal Global Flag Ambassador.
Global Flag Ambassadors will play a key role in promoting the game throughout Super Bowl week. Activations include Vanita Krouch, member of the United States women’s national flag football team, serving as team captain at the NFL Flag Girls High School Showcase. Krouch also participated in the showcase’s selection committee. Global Flag Ambassadors from international markets, such as Diana Flores, Phoebe Schecter, Gabi Bankhardt and Kodie Fuller, will also participate in various League events throughout the week, including Super Bowl Opening Night and the Pro Bowl Games.
This year’s Global Flag Ambassador cohort includes:
Flag football is one of the fastest growing sports in the world, with 20 million players worldwide. NFL clubs recently voted to financially support the development and launch of a professional flag football league. In addition, the NCAA recently approved the addition of flag football to the Emerging Sports for Women program, an important step in establishing flag as a varsity women’s sport across the NCAA. Flag football is now offered to girls at the high school level in 38 states, and over 100 colleges and universities have women's flag football programs.