Updates

For the third consecutive year, the NFL has set a Thanksgiving Day viewership record.

The average viewership across all three games – Chicago Bears versus Detroit Lions, New York Giants versus Dallas Cowboys and Miami Dolphins versus Green Bay Packers – was 34.2 million, the highest Thanksgiving Day average on record (dating back to 1988). Digital streaming across platforms for the three games delivered an average minute audience of 1.1 million – the highest on record for Thanksgiving Day and +36% from last year.

The total unduplicated audience across all three games was 141 million – the highest Thanksgiving Day total audience on record, +6% from last year and +2% from the previous record set in 2022 (dating back to 2001).

The early game on CBS between the Bears and Lions averaged 37.5 million viewers – the most-watched early Thanksgiving Day game on record and +11% from last year’s Green Bay Packers versus Detroit Lions game which held the previous record.

The late afternoon game on FOX between the New York Giants and Dallas Cowboys averaged 38.8 million viewers, the fourth most-watched Thanksgiving Day game on record and fifth most-watched NFL regular season game on record (dating back to 1988).