My Cause My Cleats

As part of the collaboration between the NFL and players, players will represent hundreds of charitable organizations that focus on causes from youth wellness to sex trafficking prevention and support for single parents.

This season, almost half of the participating players, coaches and team staff have chosen to support various forms of cancer and other physical health-related causes, such as raising awareness of neurodegenerative disorders and promoting preventive services for conditions like diabetes. Participants have also identified several other important causes to support, including mental health services in underserved communities, empowering youth, advancing various women's health initiatives, supporting social justice initiatives, and highlighting resources to assist people affected by domestic violence.

Commitment to Causes

My Cause My Cleats allows players to express their commitment to the causes that are most important to them.

“Our players are passionate supporters of many charitable causes and serve as changemakers in their communities," said NFL Commissioner Roger Goodell. "We are excited to build upon last year's success and work with our players to expand this unique platform that enables them to raise awareness for causes they support.”

Players will have the opportunity to raise money for their cause by auctioning their cleats off at NFL Auction; 100% of money raised will be donated to the player’s charities. Fans may bid on game-issued player cleats to help players raise funds for their chosen causes.